The Lean Startup Eric Ries

استراتيجية لين لتأسيس المشروعات: المشروعات الجديدة قليلة الفاقد – للكاتب إيريك ريس

Eric Ries create “The Lean Startup” methodology based on his experience in multiple failed startups and consultancy. Ries served humanity when he noticed that startups cannot be launched or managed like corporations.

 

A startup needs to be flexible and can accommodate to change easily and fast because it does not yet understand its customers effectively and well. On the other hand, corporations have data, and they have a history of dealing in the market. Therefore, they can create solid plans that they can trust for several years ahead while startups need to plan for the short-term and not for the long-term.

Hence, the founding team of a startup needs to have a goal and work towards it BUT needs to be ready to shift model into one that is sustainable. Once the team finds a model that has a market, can make a profit and could last, they should master it.

We offer you 4 lessons learned from “The Lean Startup” by Eric Ries.

Lesson #1: You cannot manage what cannot be measured.

In order to make sure that your business is growing, you need to have a set of key performance indicators that tell you that you are progressing. Without them, you cannot know whether you are on the right track or not. Whether customers want your product or service or not.

 

If you cannot manage your time effectively, you will find it hard to be productive. Look into your operations and create a list of indicators that show you over a period of time whether something needs to change or you should keep going.

Lesson #2: Move fast.

Once you decide that you want to operate, you should build a minimal viable product that caters to your customers’ needs. That means that you should build a prototype that shows what your product does. Don’t waste your money on fancy things. Just a minimal viable product.

 

The minimal viable product is built. Now it’s time to test it. Work with REAL customers. Listen to their feedback and build the prototype again. Keep on adjusting it until you build the final prototype that customers are willing to pay for.

In The Lean Startup, Ries calls this process the “Build-Measure-Learn Loop”.

We live in the information age. And anything that develops in time needs to absorb information. Use A/B testing (some marketers call it split-testing) to check what features your customers want. Some of the features that you think will provide great value for the customers might not catch the interest of the customers at all.

 

Wondering where to put the Sign Up button? Why don’t you create two pages with two different Sign Up buttons positions. Measure the number of signups from each page for a period of time. The one with the highest signups is the one that your customers want. (Rules apply. Do your homework. Make a simple search ☺)

Lesson #3: Know your market.

A great thing about the MVP is that it will help you understand your market more. You can create a solid version of your customer persona while testing the MVP and develop it as you go.

In addition, working in the early stages (or before you even start with the business) on validating your idea can help you go a long way. For example, you can create a landing page and advertise your “product”. You can judge if the potential customers want the product by the number of sign ins. Or if you want to test a market to decide whether you want to access it or not, you can build a simple website on Shopify or WordPress and use drop-shipping to assess the market.

Lesson #4: Be flexible.

It is great that you found an interesting idea for a product or a service but if customers are requesting something else, you have to pivot. You don’t go into business to fulfil your own desires. You go into business to make money by fulfilling customers’ needs. When it’s time to shift or change models, you change.

You don’t have to change the business, product or customers. You might need to change only one thing. You might need to add a feature on your product. You might need to focus on a different niche.

I know that you were excited to start this business. And that you are in love with your idea. But your customers are the reason why you grow and keep on doing business.

Finally, don’t forget to focus on what’s important. The number of Facebook likes is not important if your main goal is to sell Fajitas. You can share appealing photos to persuade your page’s followers to buy from you. But what you should measure is how many customers you acquired through Facebook and not how many followers you have on Facebook (how many customers saw your ad on Facebook and actually paid for the Fajita). So if you’re planning to start a business or if you are a consultant, get yourself a copy of The Lean Startup.

 

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Author’s image is from Facebook.com


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