Lessons Learned From “It’s Not How Good You Are, It’s How Good You Want To Be” by Paul Arden.

Paul Arden did a good job motivating us in such a small and light book. “It’s not how good you are, It’s how good you want to be” is a combination of business practices, advertising, and personal development.

Born on the 7th of April 1940, Paul Arden was a Creative Director at Saatchi & Saatchi before starting his own business in advertisement. He also Authored 3 titles:

– Whatever you think, think the opposite

– God explained in a taxi cap

– It’s not how good you are, it’s how good you want to be

Which, we chose 6 lessons learned from to share with you in this article.

Lesson #1: Don’t just dream about it, do it!

Wishing and dreaming are not going to get you what you want. You need to take action. I know, you’ve heard it a million times. Yet, some of us are still not motivated enough to take action. So how do you find motivation? You either start doing what you have to do and things will roll on. Or, think about the result. The trophy. The goal that you desire. Procrastination is a very dangerous disease. DO NOT feed it…

Lesson #2: Ask for criticism.

Yes, criticism. Hearing good positive feedback will not show you what’s going wrong and what you need to fix. It will make you feel good about yourself – for the short-term – it will show you what’s OK with you or your business. But it will not give you the heads up on what’s going wrong.

We all have flaws, don’t take criticism personally. You just have to choose whom you accept criticism from.

Lesson #3: Make your current situation an opportunity.

Did you know that life sucks? It is never the way we want it to be. Anyway, whatever you have, use it. At least you have something. If you let it go then you’ll have nothing!

Stuck at a job you hate? Going to work just to finish some tasks and get paid? Disgusted to see your manager’s face? I feel you…

But be realistic. You have to do what you have to do until something new comes up. And you have to do it the best you can. Maybe the next opportunity comes up from shining in a certain project.

Lesson #4: Do it, then convince people about it.

Somethings need to be done, seen, touched, experienced, felt, before accepting it. Take Facebook for example. If Zuckerberg pitched his idea before creating the platform would you have used it? I wouldn’t have invested in it.

Somethings are not familiar to people. Like if you opened a restaurant and people did not yet try your food. You should participate in events and offer samples for people to taste. You’ll encourage them to visit your store.

Lesson #5: Be wrong in order to grow.

You can’t always be right. You can’t POSSIBLY and LOGICALLY always be right! There are absolutely billions and billions of information in this world. There are things that no one yet have discovered. Do you really think that you know everything and that you do everything right?

Presidents make mistakes. Parents make mistakes. CEOs make mistakes. Profits made mistakes. We are humans. You will not grow until you make mistakes. Accept them. And learn from them.

Lesson #6: It’s about what who you know.

I am an introvert. Very introverted actually. I used to sit alone and read all day. When I’m at work, I put my headphones on and just ignore everybody. But that’s not right. Whether you hate people and their ignorance. Or whether you are an introvert. You need a network. You need connections. A lot of new opportunities arise from connections.

People need to know about your skills, the way you think, the way you act, your character. They cannot be motivated to cooperate with you or hire you if you are applying for a job if they don’t trust your capabilities.

Finally, I would like to end this article by letting you know that you are stronger than you think and braver of what you are in right now. You can do things you have never thought that you can. You have the world inside of you. Do what you have to do and things will fall in the right place at the right time.

I hope that you enjoyed the article. If you have benefited from reading it – even for 1% – please do share it with your friends so they would benefit from reading it too.

Have a great life!

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